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Beverage, technology and innovation
Drinktec 2013 has just come to an end, one of the most interesting events in the world of beverages: the main feature of the trade fair was technology. Compactness and flexibility are the priorities of designers. The steady expansion of the packaging range and its variants requires increasingly automated solutions capable of applying the different types of labels precisely and making production changes using few employees and resources. It therefore requires servo-controlled processes and integrated inspection modules for quality control. The hygienic design of process machines and packaging has continued to evolve, able to guarantee microbiological safety in addition to production efficiency : with easy-to-clean components that save water, detergent and energy. As far as labelling, the highlight was self-adhesive labels which can be used to create prints, coatings and even the most varied laminations, resulting in products of...
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Russia: new destination for packaging
The Italian packaging sector has faced up to the economic and financial crisis even though, as can be imagined, it has not remained unscathed. Precisely for this reason a decision was made to export the “Made in Italy” brand to revitalise this sector. And the country chosen is Russia. Italy has chosen to export 80% of its packaging machines to this country as it is one of the most important markets in the sectors of agri-food products, beverages, cosmetics, pharmaceuticals and packaging. Consumption habits and the increasing presence of supermarkets in cities have resulted in a greater and stronger interest in new packaging items. The Upakovka/Upak Italia trade fair which takes place every year in Moscow confirms the close cooperation between Italy and Russia. Specialised in the packaging machinery, it features and offers customers the latest innovations in the...
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UPAKOVKA 2014: the packaging sector in Russia continues to grow.
The Upakovka/Upakitalia trade fair in Moscow is a real point of reference for anyone involved in packing and packaging: the last edition, held in late January 2013 to coincide with the Interplastica fair (International Fair of the rubber industry), was attended by more than 20,000 industry specialists. There were nearly 300 exhibitors from 22 countries (mainly from Germany, Russia and Italy) to present the latest in packaging machinery and equipment. P.E. Labellers, among the 75 Italian companies exhibiting at Upavovka 2013, was satisfied with the general progress of the event and interest shown by the visitors and has confirmed its participation at the next edition to take place from January 28 to 31, 2014, stand 22C27. About Francesca BurattoFrancesca Buratto is Marketing Manager @ P.E. LabellersMail | More Posts...
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Sleeve Packaging
It is currently the most attractive, captivating and sought-after form of packaging in any industry, from beverages to dairy, food to cosmetics, wine to detergents. Supermarket shelves today are filled with packaging decorated with sleeve labels that either cover the entire surface of the container or just a part of it, guaranteeing maximum space to illustrate product features using colours and images with top-level graphic definition, to try to attract the attention of consumers from among the multitude of products. But the image is not the only characteristic of the sleeve packaging, as a full-body thermally shrunk label also guarantees a certain greater protection of the container in terms of strength. Protection is also provided in the form of a tamper-evident seal on the cap, which is used to ensure the integrity of the product itself. Increasingly the sleeve...
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The importance of packaging and labelling in the pet food segment
Looking at the 2012 sales data, it can easily be noted that the pet food market was not affected by the crisis of recent years. On the contrary, there was a growth of 2.1% in the dominant segment made up of cat and dog food. Given the large increase in the market, it is particularly interesting to note the composition and trends of the various types of packaging and sizes of food sold in the pet shop and mass distribution channels. In the pet shop channel, classic formats still prevail: the sack dominating the segment of dry foods and the can dominating the segment of moist foods, with the box showing good growth. In the segment of moist foods, the search for added value is evident, as shown by the success of small sizes in contrast to the slowdown...
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