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EspañolMerry Christmas and Happy New Year from P.E. Labellers!
While wishing you a Merry Christmas, please note that our offices will be closed on 24th, 25th, 26th, 31st December and on 1st and 6th January. Apart from the holiday festivities we will not be closed, to ensure that our customers receive a continuous after-sale service. For queries and requests our email address pelabellers@pelabellers.it is always active, as well as the address dedicated to the specific after-sale service for labellers assistenza@pelabellers.it. About Francesca BurattoFrancesca Buratto is Marketing Manager @ P.E. LabellersMail | More Posts...
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The beneficial effects of resveratrol on the memory
The beneficial effects of resveratrol (phenol obtained from grape skin) on a cardiovascular level is well-known, however, a recent study by German researchers, which was published in the “Journal of Neuroscience” has shown how it can enhance memory performance in adults. A total of 46 healthy adults were chosen, 23 were subjected to a cycle of 200mg per day of resveratrol for 26 weeks and the other 23 were given a placebo. Before and after this period, the volunteers underwent a memory and neuroimaging test to confirm hippocampus activity. A significant effect of resveratrol was noted on the retention of words for more than 30 minutes, and also led to a significant increase in functional connectivity of the hippocampus and decrease in the glycated haemoglobin compared to the group that was administered the placebo. This provides concrete evidence that...
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Simei 2015: wine and technology are back in Milan
For over 50 years Simei has been a reference point for a key sector in international economy and especially Italy’s economy: wine. Precisely Italy is playing a leading role in terms of technological innovation. Export of machines and equipment used for bottling, labelling and packaging in the cellar are constantly on the rise, ensuring a turnover worth over 1 bn euros, equal to about 60% of the whole commercial chain. In 2013 imports fell, allowing for an active balance of about 1.8 bn euros. With this view of growth and positive attitude, SIMEI prepares itself to come back to the trade fair centre in Milan Rho from November 17 to 20 2015: in less than a year companies in the wine industry will display the best in terms of innovation, helping to make the event an opportunity for an...
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Labelling: how much does it influence the product’s visibility?
The annual conference of Finat (international trade association for self-adhesive labels and associated sectors) was held last June in Monte Carlo, which was dedicated to the “struggle for visibility on the shelf”. The importance of the appearance of a product and its label has transpired from this event. The key to success lies in guaranteeing impact and visibility to products in various sectors, from supermarkets to bars and clubs. Today, consumers only spend an average of 20 minutes in a supermarket. This is why it is essential for the product to succeed in being noticed from the shelf. Rick Olthof, who takes care of brand strategies at the company Cartils, has identified 5 pillars that define brand success: the shape of the product that defines its character, the colour that stirs emotions, authenticity, authority, and prestige obtained by means...
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Evolution and importance of beverage packaging
According to the latest survey by PMMI (Association for Packaging and Processing Technologies) the beverage packaging industry in North America will reach a value of 26 billion dollars thanks to the plastic bottle drive unit. Plastic is the most commonly used material for bottling, representing more than 40% of the market and the plastic bottle is the most popular format for beverages. Aluminium cans follow this positive trend, which is mainly driven by the increase in sales of energy drinks, while flexible bags have recorded a much slower but constant increase thanks to packaging for fruit juices. Packaging is becoming increasingly important and is the main means of communication to consumers who value the brand. Trends also stress how some important key functions of packaging entice consumers to purchase the item, such as different systems of opening for better...
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