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Don’t judge a book by its cover, but you can judge a wine by its label

Posted by on Tuesday October 10th, 2017 in Beverage | 0 comments

The quality of wine is also perceived through marketing The right label can influence the taste and enjoyment of consumers. Indeed, a new study reported by Italian magazine highlighted the considerable importance of the descriptions reported on bottles of wine, which even have a placebo effect, convincing buyers that the flavour will reflect what is reported on the label. “Fresco, fruity” or “smooth, structured, with hints of vanilla and cocoa” deceive the mind of those who taste the wine and influence their judgment. The more detailed and elaborate the descriptions (perhaps also with information about the winery, the producer and the company’s philosophy), the more the wine will be perceived as a high-quality one. This was proved by submitting 3 very popular white wins (riesling, chardonnay and sauvignon blanc) to 126 consumers and asking them to judge them....

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Gulfood Manufacturing is expecting you

Posted by on Tuesday October 3rd, 2017 in Exhibitions | 0 comments

From 31 October to 2 November, Dubai World Trade Centre We are proud to announce that we will be at Gulfood Manufacturing in Dubai, one of the world’s main “food and beverage” sector trade fairs, this year too. About 1,600 exhibitors ready to present the global market with thousands of solutions for current commercial challenges; 35,000 visitors expected from over 60 countries. A unique opportunity to get to know the best technologies available and preview novelties. Gulfood Manufacturing is the ideal platform where all those operating on the global f&b transformation market can meet to compare notes and improve. Three days of meetings, appointments, seminars led by the best sector professionals. We could definitely not miss out on the chance to be present with the ROLL-LINE labeller, ideal for applying labels from a reel, with the hot melt system,...

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Beer and beauty: a combination destined to be successful

Posted by on Tuesday September 26th, 2017 in Beverage | 0 comments

Anti-age and antioxidant, the famous drink with hops invades the cosmetics market Not just tasty and thirst-quenching. Beer is a natural remedy for small health problems and a beauty secret known about for many years now. It can be used to alleviate tired feet, to give dry hair strength and shine, to soothe and soften facial skin. Hops are a powerful anti-bacterial and a valid antioxidant with several, different uses. That is why the cosmetics market is showing more and more interest in the famous “blonde”. One of the first to believe and invest in beer used in aesthetics was Giuseppe Collesi. In Apecchio, on the Marche Apennines, he produces both craft beer bottles famous the world over and an exclusive line of cosmetics called “Sorgente di birra” (source of beer). Creams for face and body, tonics, soaps, sun...

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Traffic-light system for food labels

Posted by on Friday September 15th, 2017 in Food | 0 comments

Italy says no to the oversimplified system that would penalize its excellence Green means okay, red means stop. An actual ‘traffic-light’ system, which has been applied to food labels in the UK and France, could soon become a European standard promoted by multinational companies. Food is classified according to a score expressed in letters and associated with a colour from dark green to bright red. Proteins and fibre are classified as ‘good’ components, while calories, fat, simple sugars and salt are ‘bad’ nutritional values.  However, while on the one hand this type of labelling would make things easier for consumers, confused by the long and complex wording, on the other hand, it might induce them to simplify and therefore make incorrect evaluations. For instance, a litre of milk in the UK is marked with a red label due to...

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Italian beer conquers the market

Posted by on Wednesday September 6th, 2017 in Beverage | 0 comments

Microbreweries and brewpubs are increasingly on the rise. Even starred chefs have inserted a bear menu In just a few years, less than 15, Italian craft beer has managed to win over consumers’ palate. Until recently, to be able to find a decent beer you needed to look for a Belgian pale ale or red ale in the rare pubs managed by expert landlords with a passion for their job. Now instead new breweries are opening in all towns, there is growing attention from producers and Italian beer competes with beer made in countries with a far older and long-standing tradition. Craft beer brands are now making their way in the wine menus of renowned restaurants, wine cellars and wine bars. Even tastings, cultural courses, big national or international events are held. Also foreign media are turning the limelight...

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