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Leap in exports of Italian wine abroad

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Italy confirmed as home to good wine. With a production of over 48 million hectolitres (official data from the European Commission), the 2015 grape harvest led our country to clearly overtake long-standing rivals like France and Spain and strengthen its leadership in one of the few sectors of the economy still full of potential.

“We are nearing the goal of 5.5 bn of value for wine exports – declared Unione Italiana Vini president Domenico Zonin, while commenting recent data from Istat on the first 7 months of 2015 – statistics have highlighted a drop of volumes, which reported -3.1% in total, which was however echoed by 5% growth for DOP products. This information must lead to a general reflection on future production strategies, based on an outstanding harvesting to say the least.

A real boom for wine exports, led by products with a well-established reputation like Tuscan red wines (exports up by 25.8%) and interesting new entries like prosecco, with a true sudden rise in sales, especially in the UK, where 55 million bottles lead to a 60% rise compared to 2013.

The positioning of Italian wine is also led by growing figures coming from other strategic markets such as the US, Japan and China, countries where even simply “Made in Italy” on the label as always been synonymous with product quality: “The good remuneration of exports of Italian wines, especially in the DOP and IGP segment – says ISMEA president Ezio Castiglione – confirms  a production strategy of the country as a whole now firmly focused on local areas and therefore on products with a high added value”.