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Chemical ingredients soon banned from food and drink

ingredienti-chimici-banditiIf even the retail giants and multinational corporations take a step back, it means that the way forward is clear. Faced with consumers becoming increasingly experienced and less naive, large food companies have had to adapt.

Pepsi was the first one to do this: despite scientific evidence consider its use safe, the beverage giant has decided to give up sweetener. From August bottles and cans will be sweetener-free, i.e. without aspartame, the chemical that according to market analysts is the main responsible for the fall in sales of soft and diet drinks.

The trend is now clear. Kraft wants to eliminate chemical colouring from many products, on suspicion of causing a significant attention deficit in children.

Nestlè will no longer use artificial flavourings and colourings for its chocolate bars, while General Mills has said no to GMOs. The social network pressure of Facebook was decisive in this sense, with a group of 40 thousand users cried out loud for the best-selling Cheerios (cereal) to be more genuine.

Not only. McDonalds has followed on, announcing the break with the past: no more antibiotics in poultry farms. They increase the resistance of bacteria and are also harmful for the corporate image.

It is no longer question of labels, therefore, but of sensitivity. And after seeing the example of multinational corporations, certainly even smaller companies will follow on.