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The benefits of beer that (maybe) you weren’t aware of!

Posted by on Monday April 11th, 2016 in Beverage, News | 0 comments

Taste, freshness and also some unexpected benefits for your body. New research conducted by the University of California, Davis, has indeed shown that moderate and responsible consumption of beer can be beneficial for our health. Led by Dr. Charles Bamforth, who specialises in food and beverages, the team of researchers analysed the content of the minerals inside the classic pale ale. The results of the studies have lead to the discovery and confirmation of the following benefits for health: Prevention – The silicon contained in beer can reduce aluminium levels in our digestive system, thereby slowing down the accumulation of metal in our body and in brain tissue. The content of the ale also ensures flexible arteries, as well as increasing the levels of HDL, good cholesterol. Vitamins and amino acids – Beer contains a number of super nutrients...

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Beer: all the nutritional properties on the label

Posted by on Monday March 14th, 2016 in Beverage | 0 comments

Available on the market in a number of flavours, varieties and formats, bear is one of the most popular drinks among consumers, as it goes perfectly well with a number of foods and because it is usually consumed during evenings and gatherings with friends, especially when the weather is hot. However, if we keep an eye on what we eat, knowing the calorie intake of a glass of beer is essential to add up the numbers and not affect weeks of sacrifices for a sip too many. Indeed, like any other alcoholic drink, beer has a certain amount of calories. The information in this sense can be easily found on the product’s label: the higher the alcohol content, the higher the energy content. Another important factor is the so-called dry extract of beer, mostly consisting of dextrins and other...

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Wine: a number of properties in a single drink!

Posted by on Monday March 7th, 2016 in Beverage | 0 comments

The many studies conducted over the years confirm that, under responsible consumption, wine provides a number of benefits for our body. There is more than one reason why a good glass of this enjoyable drink, from the most common bottle to a fine label, can be very beneficial for our health and well-being. Let’s take a look at them together! Antioxidant action – Wine, especially red one, is an excellent antioxidant. The presence of resveratrol, a phyenol occurring in grape skins, prevents tumours, has an anti-mutagenic action on some cells and stimulates the activity of some enzymes that help dispose of potentially carcinogenic compounds. Anti-depressive action – According to research conducted on 5,500 moderate drinkers, drinking from two to seven glasses of wine per week reduces the risk of depression. Once consumed, ethanol circulating in the body interferes with...

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Tradition meets innovation: from Italy wine-flavoured beer

Posted by on Tuesday February 2nd, 2016 in Beverage | 0 comments

Among the many drinks available on the market, beer is certainly the best-suited one for experimenting and creating new drinks to stir up the market: while reading the various labels on supermarket shelves we might indeed come across spiced beer, beer converted into sparkling wine, shandy and a number of other unusual variants. The latest creation comes from Italy, where Moncaro, a company based in Le Marche region, designed a new, original drink: it’s called Kikka and it’s the first wine-flavoured craft beer. An appealing product, albeit still a niche one, stemming from the desire to combine the growing phenomenon of craft beer with the long-standing wine tradition of the Marche region, renowned its production of Verdicchio, Piceno and Conero, where over recent years the production of barley has become increasingly popular. Besides, mixing beer with wine has been...

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Wine, virtues and responsible consumption

Posted by on Tuesday January 12th, 2016 in Beverage | 0 comments

Wine was, of course, high on the list of the stars of the holiday season we’ve just come through. Whether it was at the dinner table, on the counter of a wine shop or a precious gift under the tree, the popularity of this historic beverage among all generations of Italians is constantly on the rise. What properties does wine actually have? Moderate consumption of wine can actually provide our bodies with various benefits, it counters free radicals and slows down ageing. Wine is an active anti-inflammatory and has bactericide properties, fighting germs like salmonella and shigella, which causes dysentery, and fighting Helicobacter pylori, the main pathogen of our stomach lining. When enjoyed in moderation it is also beneficial to blood circulation, preventing arteriosclerosis, protecting blood vessels and reducing the risk of cardiovascular diseases. Apart from its many virtues,...

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Beer: strong growth in responsible consumption among women

Posted by on Friday December 4th, 2015 in Beverage | 0 comments

Italian women discover beer. According to recent research by Doxa and commissioned by AssoBirra, Italy is the country with the highest number of women who drink beer. These statistics look all the more significant if combined with the other data relating to consumption, according to which Italian consumers have a more responsible approach towards bear: if it is true that 6 women out of 10 drink beer with their meals, it is proven that 80% of them still prefer having a classic 33 cl glass of lager with a pizza. Given these revealing statistics, AssoBirra itself decided to honour beer-lovers by launching the “Birra io t’adoro” campaign: this is the first campaign in 30 years and is designed to promote new habits of young women, now used to comfortably doing things once considered to be only for men, like...

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