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Made in Italy beer that revives agriculture

Posted by on Tuesday October 6th, 2015 in Beverage | 0 comments

It took time and a lot of patience, however, Italians have now started to produce and export their own beer again. A revolution brought by modern Italian craft brewers, which originally started about twenty years ago as a result of renewed enthusiasm and initiatives of new manufacturers such as Birrificio Italiano, Lambrate and Baladin. Since being launched onto the market, these young breweries, which work conjointly with the agricultural sector, have accepted the challenge of producing a beer that only uses Italian ingredients with the aim of giving life to a new excellence of “Made in Italy” able to conquer foreign markets. In fact, the process used to create high-quality beer starts from selecting the ingredients: water, malted barley, yeast and hop. The subsequent checks during production are focused on all the elements: the water must have high organoleptic...

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The Italian beverage sector is the highlight on the market and new technologies

Posted by on Tuesday September 29th, 2015 in Beverage | 0 comments

The beverage industry in Italy is an ever changing market. Technological, economic and social changes that this environment has been subjected to over the years have led to the significant changes in sales and consumption data over the last few decades. An example is the sale of soft drinks, which dropped sharply in the early years of the crisis, or even worse, the consumption of alcoholic beverages in our country, which literally collapsed over time, after reaching its peak in the 70s. But every cloud has a silver lining. In fact, these adverse sales data were reflected in the significant figures in the production of wine, which today sees Italy in first place, globally, and in export, with record sales in many countries, including the United States. Great results, ironically obtained thanks to the modest domestic consumption that have...

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Wine calories on the label: issue or asset?

Posted by on Tuesday September 15th, 2015 in Beverage | 0 comments

The European Union is raising the bar on alcohol consumption: starting 2016 the labels of all alcoholic beverages on the market, including wine, will be required to include a new series of information for the consumer. After months of exchanges of opinion and extensive debates on the subject, the situation could come to a conclusion, resulting in a bona fide revolution for the industry. What does this provision entail exactly? Just like all other food products on the shelves, the containers of alcoholic beverages will also be required to report ingredients, calories and nutritional values. But that’s not all. In fact, a few weeks ago the European Health Commission also reiterated the need to report the dangers deriving from alcohol consumption, especially for pregnant women and drivers, on labels and packaging. A battle in the name of transparency, but...

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The Italian beverage. Market and technologies.

Posted by on Tuesday July 21st, 2015 in Beverage | 0 comments

Challenge sharpens wits. This is a valid motto that applies to any sector, including company strategy. The recent beverage crisis forced brand owners the renew their businesses and make consistent investments in technology. Facing an evident drop in wine consumption, carbonated drinks, alcoholic and non-alcoholic beverages, companies have had to attack the market differently than in past years. It is true that a some positive data has nonetheless been recorded and that, in 2014, Italy established the world record for wine production, earning first place in the rankings of exporting countries to the United States. The overall situation, however, remains complicated. The need to protect and create fidelity with one’s own slice of clientele has pushed producers to valorise interactive audio-video contents on the internet through QR codes, two-dimensional bar codes that can be read from cell phones and...

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Wine labels: is it useful to specify calories and risks for consumers?

Posted by on Wednesday July 15th, 2015 in Beverage | 0 comments

Calling a “wine war” is slightly exaggerated, but it conveys the idea. This time it’s not about France, Italy’s traditional competitor in the wine-making sector, but Europe. Brussels is examining a draft bill that requires wine labels to be more transparent and detailed. From 2016 onwards, labels will also have to report calories, ingredients and health warnings. The new legislation, which in theory aims at protecting consumer health, has already stirred great controversy. Nowadays labels need to report the name and address of the producer, the product name, allergens, alcohol content and the amount of product. “If it becomes mandatory to add other information, we will need to sell magnum bottles only,” said Italian wine federation Federvini, raising doubts on the actual usefulness of this proposal. Those who object believe that the new information on labels might confuse consumers,...

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Water, the most precious drink for our metabolism

Posted by on Monday June 29th, 2015 in Beverage | 0 comments

Drinking makes you lose weight. The axiom is perhaps a bit over the top, but with a kernel of truth. According to many scientific studies developed over the years in various countries, there is a very close relationship between the intake of water and thermogenesis, i.e. the body’s ability to produce heat resulting in energy expenditure. There are various examples in this connection that give the idea; drinking two glasses of water at room temperature every day increases the metabolic rate by 30%. This means that the body is able to burn more fats in men and more carbohydrates in women. Water is also beneficial to overweight children: their metabolic rate shows a 25% increase after drinking. This is due to hydration that makes muscles more active. There is water for every need or stage in life, to that...

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