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Cans and PET: what’s new for Drinktec 2013

Posted by on Tuesday July 16th, 2013 in Beverage | 0 comments

2011 recorded can sales of 175 million, up 19% over the previous year. The success of this type of container is mainly due to the many advantages it offers in terms of practicality, recycling and product protection from external elements. However the number of studies done by companies to offer a wide variety of sizes and designs also turns out to be important and very useful from the marketing point of view. After the thermochromic can which changes colour depending on the temperature and the can in the shape of an orange, there are rumours of the imminent presentation of self-cooling cans at Drinktec 2013, the ideal occasion for discovering the latest developments in technology and design for packaging. As far as PET, it continues to dominate the market for mineral water, but is also increasingly being used for...

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Drinktec 2013 between technology and marketing

Posted by on Tuesday July 9th, 2013 in Beverage, Exhibitions | 0 comments

Even in the beverage and liquid food industry, there are many figures that contribute to the conception and creation of winning packaging. During Drinktec 2013, marketing managers will have all the answers about technologies for drinks, package designs and container shapes, labelling, marketing and advertising services – all factors to consider to make the product attractive to the consumer. To implement an effective marketing strategy in step with the times, consumer needs must be analysed and understand, and they must be translated into a packaging that responds to consumer questions and the latest fashion trends: product and packaging must have an emotional impact on the consumer, sending a positive message. The writing must be legible and the packaging manageable, in response to an ageing population. At Drinktec 2013, various factors affecting the choice of a product will be examined....

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French wines: Dijon puts its municipal wine cellar on the block.

Posted by on Wednesday April 17th, 2013 in Beverage | 0 comments

The mayor of Dijon has auctioned the town’s prized and envied wine collection to raise funds for its social services. Even France is forced to endure the economic crisis and, following State budget cuts, the mayor of Dijon had to come up with an effective solution to fund the local social budget. 3,500 fine bottles of considerable value from the municipal wine cellar were sold under the hammer, raising nearly €152,000. Over 400 wine enthusiasts from every part of the world attended the auction. The most expensive item, a bottle of 1999 Henri Jayer Vosne-Romanee Cros Parantoux, was sold to a “mysterious” Chinese buyer for € 4,800. The prized bottles of the Dijon municipal cellar, some of which date back to the Sixties, were sold off at half of their value due to the crisis. The cellar would normally...

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Green packaging: paper bottles with a plastic liner

Posted by on Tuesday February 19th, 2013 in Beverage | 0 comments

After the success of the paper milk bottle, its inventor – GreenBottle – is on its way to conquer the wine market. British engineer Martin Myerscough achieved quite a feat by inventing the GreenBottle for milk: launched on the market over a year ago, this is a recycled cardboard container with a plastic liner to keep the product fresh and to protect the carton from contact with the liquid content. This type of packaging is for the most part biodegradable and compostable: the cardboard outer shell can be separated from the internal liner and recycled via compost process, while the plastic part can be disposed of as general waste or recycled as well. GreenBottle’s success is due thanks to consumers’ awareness in making a “green” choice: in 2007, this type of container won the Green Award for brands and...

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