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The production plant and site are back on the label
More information and improved traceability of products by watchdogs from April 2018 The legislative decree according to which the site of the production plant must be reported again on food labels was published on Italy’s Official Gazette on 7th October. A great victory for consumers and for all industrial and artisan companies that kept on reporting the information despite the fact that it was no longer mandatory since December 2014. Now users will be more aware of their choices, as they will be able to identify even the origin of the food packaged under the brand of big retailers or industrial groups. There will be considerable benefits also in terms of health and safety. Indeed, as reported in the decree, the changes aim at guaranteeing “correct and complete information for the consumer and the traceability of food by watchdogs,...
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Packaging is the key to success
Packaging is one of the fundamental factors in launching a new product In fact, it is one of the elements that mostly contributes to the success of a product. Packaging has always been an essential marketing lever: in addition to finishing and protecting the goods, it makes them more effective and attractive to consumers. It defines the identity of a product; studying the packaging of a product means developing a series of aesthetic concepts aimed at conveying a specific idea. The importance of packaging is stressed in a research by Nielsen, which analysed 9,900 launches of new products in Europe and declared that success also, and mostly, depends on the package. Analysts have given this explanation: “packaging must be innovative, appealing and must communicate the value proposition of the offer, so that consumers can immediately grasp the concept of...
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Label of the year to “Giallo Paglia” of Colle di Val d’Elsa
The coveted awards of the Packaging 2017 Award created by Veronafiere and Vinitaly have been assigned The Toscana Igt Vermentino “Giallo Paglia” 2015 wine of Arkiline from Colle di Val d’Elsa, in the province of Siena, won the “Label of the year 2017” award. A colourful, essential and modern label that highlights the freshness of the product and its way of being simple and joyful. Citri Vini of Ortona, in the province of Chieti, won the special “Packaging 2017” award, whereas Carlo Pellegrino & C. of Marsala, in the province of Trapani, won the special “Coordinated Image 2017” award. On 1 March, during Vinitaly, the packages participating in the “21st International Packaging Competition” were selected in Verona. The competition was organised by Veronafiere with the aim to highlight the best finished bottles of wine, spirits, liqueurs and extra virgin...
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More transparency about the origin of milk: new labels
Companies in the dairy industry are working on making changes to the packaging of milk, butter, dairy products, yogurt and cheeses required by the ministerial decree published in the Official Gazette no. 15 of 19 January 2017. The new legislation covers any kind of milk of animal origin, excluding fresh milk, which is already traced, and DOP and IGP products, already regulated by specific rules. As of 19th April, the labels of dairy products must report, clearly and in a legible manner, both the milking country and the country where the milk was processed, thereby determining the origin of the product. If both steps are carried out in one country, such as Italy, the label must report the country of origin with the words “origin of milk: Italy”, while if they are carried out in several foreign countries the...
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Veuve Clicquot, the 2016 Christmas collection
The hunt for the perfect gift for next Christmas is open: stylish, striking ideas must include a bottle of champagne, even better if packed in a stylish collection packaging. To delight the most demanding palates and aesthetic requirements, Veuve Clicquot offers limited-edition Christmas collection boxes, perfect as an idea for a fine gift, for an intimate and memorable toast or to celebrate with friends: – The 2006 La Grande Dame & 2006 La Grande Dame Rosé, the homage to Madame Clicquot packaged in an elegant box containing a 75 cl bottle of La Grande Dame, either white or rosé, to impress the most refined of palates. – Vintage 2008 and Vintage Rosé 2008, the first ‘Millesimato’ of Chef de Caves Dominique in a package containing a 75 cl bottle of 2008 Vintage or 2008 Vintage Rosé. – Clicquot Arrow...
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Armani Dolci: exclusive goodness in copyright packaging
While Giorgio Armani can be considered the “king of Italian fashion”, it is equally true that his line of sweets could only be beautiful to the eye, as well as good to taste: the Armani Dolci line is, in fact, a winner not only in terms of its real deliciousness, but also for its packaging, designed down to the last detail and makes the sweets on sale stand out from those of other collections either seasonal or for special occasions. For the Christmas holidays, Armani Dolci offers a line of traditional sweets made with quality ingredients and crafted by hand, bringing out all the elegance of Armani style. Nothing is left to chance: the pearly colour of the packaging, combined with the ribbon and labels bearing the logo, envelop the unique sweets by Armani in an instantly perceivable atmosphere of...
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