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Increasing demand for vegan wine

Absolute ban on animal products for clarification, stabilisation and labelling

There is an increasing demand for vegan wine in Italy. And now there is also a specification that protects the quality of the products. It is called Veganok, the first and only ethical certification created in Italy that, in the absence of European and national regulations, has drafted a strict code acknowledged and approved by the Associazione Vegani Italiani (Italian Vegan Association).

The Veganok specification includes a note referring to alcohol, which forbids the use of animal products for clarification and stabilisation (such as, for example, albumin, casein, fish glue, gelatine, etc.), while the use of glues, inks, lubricants or any other product of animal origin is prohibited for labelling and packaging. In addition, tips for matching wine should not contain indications referring to food of animal origin.

In 2016, VeganOk certification requests from wineries increased by 35%, for a turnover of around 6 million Euros. Tuscany is the most attentive region, accounting for 28% of the certified wineries, followed by Abruzzi with 20% and Piedmont with 17%. There is a good presence of vegan wines even in Sicily and Trentino.

As far as the denominations are concerned, the VeganOk certified labels are 54% Igt (Protected Geographical Indication), 17% Doc/Dop (Controlled Designation of Origin, Protected Designation of Origin) and only 1% Docg (Controlled and Guaranteed Designation of Origin).  Also, almost half of the labels with the “vegan” mark also have certifications for natural or biodynamic wine.

The most widespread standard is certainly organic but Demeter certified labels are also becoming popular.